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npd.com

npd.com is SSL secured

Free website and domain report on npd.com

Last Updated: 22nd March, 2021 Update Now
Overview

Snoop Summary for npd.com

This is a free and comprehensive report about npd.com. Npd.com is hosted in United States on a server with an IP address of 209.133.104.243, where USD is the local currency and the local language is English. Npd.com is expected to earn an estimated $53 USD per day from advertising revenue. The sale of npd.com would possibly be worth $38,526 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Npd.com receives an estimated 12,476 unique visitors every day - a huge amount of traffic! This report was last updated 22nd March, 2021.

About npd.com

Site Preview: npd.com npd.com
Title: NPD Group
Description: NPD's expert industry analysis and advisory services help retailers and manufacturers identify market trends to make smarter business decisions.
Keywords and Tags: business
Related Terms: smarter
Fav Icon:
Age: Over 29 years old
Domain Created: 27th January, 1995
Domain Updated: 22nd October, 2020
Domain Expires: 28th January, 2026
Review

Snoop Score

3/5 (Great!)

Valuation

$38,526 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 43,819
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 12,476
Monthly Visitors: 379,740
Yearly Visitors: 4,553,856
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $53 USD
Monthly Revenue: $1,606 USD
Yearly Revenue: $19,258 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: npd.com 7
Domain Name: npd 3
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.24 seconds
Load Time Comparison: Faster than 71% of sites

PageSpeed Insights

Avg. (All Categories) 60
Performance 46
Accessibility 77
Best Practices 67
SEO 64
Progressive Web App 45
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.npd.com/wps/portal/npd/us/home/
Updated: 22nd March, 2021

1.92 seconds
First Contentful Paint (FCP)
42%
47%
11%

0.00 seconds
First Input Delay (FID)
99%
1%
0%

Simulate loading on desktop
46

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for npd.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 120 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.056
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 110 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive npd.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://npd.com/
http/1.1
0
98.508000024594
155
0
301
https://www.npd.com/
http/1.1
99.338000058196
284.64600001462
390
0
301
text/html
https://www.npd.com/wps/portal/npd/
http/1.1
285.3640000103
466.38700005133
375
0
301
text/html
https://www.npd.com/wps/portal/npd/us/home/
http/1.1
466.90300002228
856.2170000514
23826
108747
200
text/html
Document
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/portal/ibmPortlets.css
http/1.1
876.54600001406
1009.7369999858
6153
33248
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/portal/lwpSupport.css
http/1.1
876.71500002034
1050.4499999806
4252
17880
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/banner.css
http/1.1
876.95900001563
1109.7389999777
1396
1572
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/content.css
http/1.1
877.32099997811
1096.5050000232
737
35
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/skinLayout.css
http/1.1
877.46600003447
1052.8530000011
2157
4739
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/footer.css
http/1.1
877.85699998494
1108.4839999676
946
416
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/general.css
http/1.1
878.20300005842
1057.3060000315
1217
1121
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/images.css
http/1.1
878.49000003189
1108.859000029
920
513
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/navigation.css
http/1.1
878.70300002396
1041.6660000337
3249
9837
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/npd/Catamaran.css
http/1.1
879.04200004414
1053.682000027
1586
8095
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/utility.css
http/1.1
879.25800005905
1107.7069999883
902
346
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/css/bootstrap.css
http/1.1
879.51700005215
1161.8460000027
23526
173450
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/contextmenuCommon.css
http/1.1
879.78700001258
1048.4250000445
1845
4895
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/contextmenu.css
http/1.1
880.02699997742
1054.9609999871
1058
1567
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/contextmenuPerformance.css
http/1.1
880.24199998472
1038.9529999811
1133
1493
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/draftribbon/css/code/base.css
http/1.1
880.48599998001
1111.7419999791
1029
1306
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/modules/st_notice/head/notice.css
http/1.1
880.72000001557
1046.6470000101
1018
639
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/modules/st_layoutGrid/head/layout-grid.css
http/1.1
880.95300004352
1045.112999971
1757
6689
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/modules/st_search/head/searchbox.css
http/1.1
881.20200007688
1043.7529999763
1252
1794
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/pagebuilder/css/statusbar.css
http/1.1
881.40700000804
1042.6500000758
1360
2204
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/css/bootstrap-overrides.css
http/1.1
881.85700005852
1047.6810000837
2518
9071
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/samples/oob_samples.css
http/1.1
882.04000005499
1056.5450000577
2005
4911
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/main_layer.js
http/1.1
882.51100003254
1109.3980000587
3241
6846
200
application/javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/core_ext_layer.js
http/1.1
882.76399997994
1052.0859999815
5753
14156
200
application/javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/logging_layer.js
http/1.1
883.16700002179
1047.0030000433
1492
1522
200
application/javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/tracing_layer.js
http/1.1
883.3530000411
1038.1259999704
689
1
200
application/javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/selector_layer.js
http/1.1
883.51700000931
1054.2820000555
7014
18147
200
application/javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/js/jquery-1.11.2.min.js
http/1.1
883.72100004926
1076.8130000215
34031
95931
200
application/x-javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/js/bootstrap.min.js
http/1.1
883.99400003254
1051.2720000697
14762
50731
200
application/x-javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/modules/st_notice/head/notice.js
http/1.1
884.24699997995
1045.6260000356
1203
1367
200
application/x-javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/modules/st_notice/head/notice.js.uncompressed.js.preCBT.js
http/1.1
884.60500002839
1043.4200000018
1581
2638
200
application/x-javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/modules/st_navigation/head/themeNavigation.js
http/1.1
884.99300007243
1049.7350000078
1319
1683
200
application/x-javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/modules/st_navigation/head/themeNavigation.js.uncompressed.js.preCBT.js
http/1.1
885.1760000689
1112.0680000167
2042
4295
200
application/x-javascript
Script
https://www.npd.com/wps/wcm/connect/npd/npd_common/npd/General/WebContent/css/baseSimple85-rwd.css?subtype=css
http/1.1
885.52900007926
1062.9540000809
15669
82317
200
text/css
Stylesheet
https://www.googleoptimize.com/optimize.js?id=GTM-NW4THL6
h2
885.71900001261
908.73200003989
34762
86657
200
application/javascript
Script
https://s7.addthis.com/js/300/addthis_widget.js
h2
886.09000004362
939.33500000276
116865
361292
200
application/javascript
Script
https://assets.adobedtm.com/175f7caa2b90/90521deae960/launch-fa3852b19c88.min.js
h2
888.49100004882
913.76999998465
17438
53498
200
application/x-javascript
Script
https://use.fontawesome.com/releases/v5.7.2/css/all.css
h2
886.28099998459
911.57300001942
13926
54456
200
text/css
Stylesheet
https://www.npd.com/wps/wcm/connect/npd/npd_common/npd/General/WebContent/js/main.js
http/1.1
891.27999998163
1089.0620000428
24167
82600
200
text/html
Script
https://optanon.blob.core.windows.net/consent/801913b0-159f-4d9c-9816-dd22a246f403.js
http/1.1
886.71400002204
1332.1670000441
26038
92824
200
application/x-javascript
Script
https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css
h2
887.00800004881
914.37100002076
7869
31000
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/npd/images/logo.svg
http/1.1
891.4779999759
1042.9940000176
506
0
302
https://www.npd.com/wps/wcm/connect/npd/06b95540-8d27-4f97-a597-83ea232950ed/Beauty-PrestigeBeautyReport-01.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-06b95540-8d27-4f97-a597-83ea232950ed-nuRGdPZ
http/1.1
891.98900002521
1088.1209999789
453136
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200
image/png
Image
https://www.npd.com/wps/wcm/connect/npd/432f19de-718b-452c-a772-9704f08c1022/usa.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-432f19de-718b-452c-a772-9704f08c1022-m1lUoy9
http/1.1
892.16499996837
1111.350000021
1895
1523
200
image/jpeg
Image
https://www.npd.com/wps/wcm/connect/npd/5e78a86f-905c-46ba-a61d-0dd990ea72a9/Screenshot+2020-07-30+19.49.00.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-5e78a86f-905c-46ba-a61d-0dd990ea72a9-nwYmf7a
http/1.1
892.51899998635
1110.6739999959
15285
14913
200
image/png
Image
https://www.npd.com/wps/wcm/connect/npd/085fe72c-4963-46f5-b035-3e3803990114/iframeResizer.min.js?MOD=AJPERES&CONVERT_TO=url&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-085fe72c-4963-46f5-b035-3e3803990114-ngRPgVN
http/1.1
893.1080000475
1056.9670000114
5945
13647
200
application/javascript
Script
https://www.npd.com/wps/wcm/connect/npd/npd_common/npd/General/CT-Blank_Content?srv=cmpnt&source=library&cmpntid=b8398fdd-5fc9-4d61-9e56-d3688a0f621f
http/1.1
894.13799997419
1108.1870000344
451
40
200
text/html
Script
https://a.opmnstr.com/app/js/api.min.js
h2
894.42899997812
1113.7720000697
57935
221078
200
application/javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/mashup/ra:collection?themeID=ZJ_G2441182LGRO90A379J0RQ1JP6&locale=en&mime-type=text%2Fjavascript&lm=1615608796806&entry=wp_portal__0.0%3Aconfig_config_static&entry=wcm_config__0.0%3Aconfig_config_static&entry=wcm_inplaceEdit__0.0%3Aconfig_config_static
http/1.1
895.48800000921
1046.2880000705
3195
5075
200
text/javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/mashup/ra:collection?themeID=ZJ_G2441182LGRO90A379J0RQ1JP6&locale=en&mime-type=text%2Fjavascript&lm=1562187008000&entry=st_navigation__0.0%3Aconfig_js&entry=wp_simple_contextmenu_js__0.0%3Aconfig_js&entry=st_svg__0.0%3Aconfig_js&entry=st_search__0.0%3Aconfig_js&entry=wp_status_bar__0.0%3Aconfig_js&entry=wp_high_contrast__0.0%3Aconfig_js&entry=wp_skin_region__0.0%3Aconfig_js
http/1.1
896.44799998496
1061.3000000594
13885
46814
200
text/javascript
Script
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/npd/images/logo.svg
http/1.1
1044.0340000205
1128.9670000551
2536
1916
200
image/svg+xml
Image
https://www.npd.com/wps/wcm/connect/npd/b83a7c67-372e-40de-a75f-6419dd821e44/Calibri.woff2?MOD=AJPERES
http/1.1
1226.3449999737
1372.9349999921
106946
106572
200
application/octet-stream
Font
https://www.googletagmanager.com/gtm.js?id=GTM-T453L8
h2
1230.5550000165
1255.1770000719
33480
84517
200
application/javascript
Script
https://static.oktopost.com/oktrk.js
http/1.1
1244.4550000364
1393.4920000611
3949
9198
200
application/javascript
Script
https://static.hotjar.com/c/hotjar-681100.js?sv=6
h2
1244.9750000378
1335.0770000834
2320
4286
200
application/javascript
Script
https://static.ads-twitter.com/uwt.js
h2
1245.9420000669
1260.700999992
2479
5160
200
application/javascript
Script
https://z.moatads.com/addthismoatframe568911941483/moatframe.js
h2
1308.0160000827
1329.01700004
1390
1705
200
application/x-javascript
Script
https://www.googletagmanager.com/gtag/js?id=DC-9001758
h2
1348.6470000353
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39841
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application/javascript
Script
https://sc.lfeeder.com/lftracker_v1_kn9Eq4Rrxxr4RlvP.js
h2
1351.1040000012
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application/javascript
Script
https://www.google-analytics.com/analytics.js
h2
1380.249000038
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19610
47332
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text/javascript
Script
https://optanon.blob.core.windows.net/skins/6.8.0/default_flat_bottom_two_button_white/v2/css/optanon.css
http/1.1
1382.3610000545
1839.6570000332
6220
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200
text/css
Stylesheet
https://code.jquery.com/jquery-3.3.1.min.js
h2
1385.0259999745
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30740
86927
200
application/javascript
Script
https://t.co/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=o4e4w&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tw_document_href=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F
h2
1394.3310000468
1437.8160000779
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200
image/gif
Image
https://script.hotjar.com/modules.80e35cdf321570eb5b34.js
h2
1396.0580000421
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https://info.npd.com/analytics?conly=true&visitor_id=351617755&visitor_id_sign=8fcb0bd10b5b2aa8d1f187f1ed6739e9611fcd71c3ae5c880d530ddbb57a69dfd76f5a68e86e889279d62d031169faefc9d7b22c&pi_opt_in=&campaign_id=4541&account_id=17782&title=NPD%20Group%20-%20Market%20Research%20%7C%20Consumer%20Trends&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&referrer=
http/1.1
3438.5699999984
3642.9570000619
1050
52
200
text/javascript
Script
https://fast.wistia.com/static/embed_shepherd-v1.js
h2
3439.4490000559
3472.9860000079
109111
597847
200
application/javascript
Script
https://www.rumiview.com/ppms.php?ping=1&idsite=db979efe-15f8-4dc9-a624-51e4cb90a256&rec=1&r=050161&h=6&m=17&s=46&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&_id=568fab8ed2fc3c43&_idts=1616419067&_idvc=1&_idn=0&_viewts=1616419067&send_image=1&cookie=1&res=800x600&gt_ms=390&pv_id=K8AK7x
http/1.1
3661.9179999689
3867.6400000695
168
43
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
891.583
10.383
907.466
12.705
921.471
5.409
1195.315
6.793
1202.145
47.7
1249.925
10.324
1261.327
88.024
1349.601
7.268
1359.238
21.638
1388.158
7.04
1395.883
26.885
1430.72
16.065
1446.984
5.997
1455.738
33.952
1490.032
73.998
1564.779
18.169
1583.053
27.234
1612.807
27.366
1644.453
28.316
1683.709
7.405
1699.248
8.059
1707.936
18.725
1726.676
7
1741.109
9.578
1751.731
47.774
1806.433
7.843
1815.555
8
1823.769
30.987
1869.217
9.093
1881.656
14.589
1902.761
8.728
1915.28
6.153
1921.744
6.154
1937.222
97.004
2035.042
17.678
2055.784
14.715
2070.945
23.831
2094.971
20.066
2119.367
12.406
2134.203
35.49
2176.314
51.278
2230.684
5.787
2262.673
32.518
2297.685
9.013
2306.882
5.892
2313.524
39.564
2354.474
8.763
2367.397
5.763
2375.838
17.384
2398.399
5.648
2412.005
9.114
2425.873
13.057
2449.88
57.372
2507.298
5.813
2513.131
26.156
2539.707
6.201
2546.268
14.346
2571.012
8.209
2581.307
5.597
2591.772
108.763
2720.456
5.824
2797.204
10.288
2815.073
54.079
2877.154
18.663
3072.263
85.001
3157.297
5.373
3163.983
11.78
3194.212
5.985
3297.234
11.76
3390.634
12.435
3532.436
66.328
3641.062
6.235
3696.955
14.911
3797.193
8.323
4297.141
8.673
4797.165
8.432
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 197 KiB
Images can slow down the page's load time. Npd.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.npd.com/wps/wcm/connect/npd/bcf92e29-0a48-45be-b0aa-fcc779f08860/bearded-technician-glasses-laptop-computer.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-bcf92e29-0a48-45be-b0aa-fcc779f08860-nwYmf7a
98031
89686
https://www.npd.com/wps/wcm/connect/npd/d5a38bd4-176a-4cdb-b311-33455aee7fc8/drone.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-d5a38bd4-176a-4cdb-b311-33455aee7fc8-nwYmf7a
55470
50748
https://www.npd.com/wps/wcm/connect/npd/829a5104-023a-45e9-91de-cb5ecc2d8cda/FebFeature21-Main-homepage.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-829a5104-023a-45e9-91de-cb5ecc2d8cda-nwYmf7a
52964
47597
https://www.npd.com/wps/wcm/connect/npd/5e78a86f-905c-46ba-a61d-0dd990ea72a9/Screenshot+2020-07-30+19.49.00.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-5e78a86f-905c-46ba-a61d-0dd990ea72a9-nwYmf7a
14913
13981
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Npd.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 8 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Npd.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/css/bootstrap.css
23526
4302
https://www.npd.com/wps/wcm/connect/npd/npd_common/npd/General/WebContent/css/baseSimple85-rwd.css?subtype=css
15669
3484
Minify JavaScript — Potential savings of 13 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Npd.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://fast.wistia.com/static/embed_shepherd-v1.js
109111
12808
Remove unused CSS — Potential savings of 50 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Npd.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/css/bootstrap.css
23526
22463
https://www.npd.com/wps/wcm/connect/npd/npd_common/npd/General/WebContent/css/baseSimple85-rwd.css?subtype=css
15669
15337
https://use.fontawesome.com/releases/v5.7.2/css/all.css
13926
13774
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Enable text compression — Potential savings of 66 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://optanon.blob.core.windows.net/consent/801913b0-159f-4d9c-9816-dd22a246f403.js
92824
67514
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 390 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.npd.com/wps/portal/npd/us/home/
390.302
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Npd.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 23 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.rumiview.com/containers/db979efe-15f8-4dc9-a624-51e4cb90a256.js
7859
https://a.opmnstr.com/app/js/api.min.js
7721
https://optanon.blob.core.windows.net/consent/801913b0-159f-4d9c-9816-dd22a246f403.js
7232
https://fast.wistia.com/static/embed_shepherd-v1.js
254
https://assets.adobedtm.com/175f7caa2b90/90521deae960/launch-fa3852b19c88.min.js
66
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
58
https://s7.addthis.com/js/300/addthis_widget.js
54
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoid chaining critical requests — 46 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Npd.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 4 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
addthis.render_toolbox
Mark
1879.908
addthis.render_layers_share
Mark
2421.656
addthis.render_layers_thankyou
Mark
2476.689
addthis.render_layers_sharedock
Mark
2482.432
JavaScript execution time — 1.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.npd.com/wps/portal/npd/us/home/
296.53
10.926
3.866
Unattributable
246.229
2.429
0.183
https://script.hotjar.com/modules.80e35cdf321570eb5b34.js
236.095
207.465
3.895
https://fast.wistia.com/static/embed_shepherd-v1.js
195.145
128.127
26.23
https://code.jquery.com/jquery-3.3.1.min.js
190.724
82.275
1.77
https://a.opmnstr.com/app/js/api.min.js
183.159
131.246
4.156
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
157.408
89.132
5.212
https://www.rumiview.com/containers/db979efe-15f8-4dc9-a624-51e4cb90a256.js
141.866
132.385
6.15
https://s7.addthis.com/js/300/addthis_widget.js
119.917
102.752
7.312
https://assets.adobedtm.com/175f7caa2b90/90521deae960/launch-fa3852b19c88.min.js
70.952
65.884
3.167
https://go.pardot.com/js/piUtils.js?ver=2020-10-19
53.651
39.609
6.588
Keep request counts low and transfer sizes small — 133 requests • 3,068 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
133
3141222
Script
55
1092468
Image
18
961562
Font
9
918942
Stylesheet
27
107130
Document
7
31358
Other
17
29762
Media
0
0
Third-party
71
1308071
Minimize third-party usage — Third-party code blocked the main thread for 40 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
63674
35.185
SHOW DETAILS
218222
0
SHOW DETAILS
199016
0
SHOW DETAILS
161318
0
SHOW DETAILS
116019
0
SHOW DETAILS
86218
0
SHOW DETAILS
73321
0
SHOW DETAILS
57935
0
SHOW DETAILS
42529
0
SHOW DETAILS
32258
0
SHOW DETAILS
30740
0
SHOW DETAILS
20225
0
SHOW DETAILS
17438
0
SHOW DETAILS
4479
0
SHOW DETAILS
3901
0
SHOW DETAILS
3438
0
SHOW DETAILS
1540
0
SHOW DETAILS
1390
0
SHOW DETAILS
678
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Now in Retail Data-driven Insights for Forward-looking Businesses Explore the …
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Insights Insights across more than 20 industries, powered by NPD data and exper…
0.030008817598193
Products Industries News Careers About Worldwide Login Contact Us
0.014104714500611
Data-driven Insights for Forward-looking Businesses
0.0047813778328695
Cookie Notice This Website uses first and third party cookies to better unders…
0.0026685606605083
Explore the latest data, news, and commentary on COVID-19’s impact on retail—no…
0.0025665239453905
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 6 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.rumiview.com/containers/db979efe-15f8-4dc9-a624-51e4cb90a256.js
3001
109
https://s7.addthis.com/js/300/addthis_widget.js
3520
97
https://www.googleoptimize.com/optimize.js?id=GTM-NW4THL6
1563
88
https://fast.wistia.com/static/embed_shepherd-v1.js
4494
66
https://fast.wistia.com/static/embed_shepherd-v1.js
3824
54
https://go.pardot.com/js/piUtils.js?ver=2020-10-19
1512
51
Avoid non-composited animations — 2 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element
a
More AddThis Share options , Number of shares 3.3K

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Opportunities

Remove unused JavaScript — Potential savings of 368 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://go.pardot.com/js/piUtils.js?ver=2020-10-19
101542
85408
https://fast.wistia.com/static/embed_shepherd-v1.js
109111
65472
https://s7.addthis.com/js/300/addthis_widget.js
116865
58636
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
78023
33832
https://a.opmnstr.com/app/js/api.min.js
57935
31298
https://script.hotjar.com/modules.80e35cdf321570eb5b34.js
59221
29495
https://www.rumiview.com/containers/db979efe-15f8-4dc9-a624-51e4cb90a256.js
59705
28358
https://www.googleoptimize.com/optimize.js?id=GTM-NW4THL6
34762
23735
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/js/jquery-1.11.2.min.js
34031
20495
Serve images in next-gen formats — Potential savings of 327 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.npd.com/wps/wcm/connect/npd/06b95540-8d27-4f97-a597-83ea232950ed/Beauty-PrestigeBeautyReport-01.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-06b95540-8d27-4f97-a597-83ea232950ed-nuRGdPZ
452762
296036
https://www.npd.com/wps/wcm/connect/npd/829a5104-023a-45e9-91de-cb5ecc2d8cda/FebFeature21-Main-homepage.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-829a5104-023a-45e9-91de-cb5ecc2d8cda-nwYmf7a
52964
26180
https://www.npd.com/wps/wcm/connect/npd/5e78a86f-905c-46ba-a61d-0dd990ea72a9/Screenshot+2020-07-30+19.49.00.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-5e78a86f-905c-46ba-a61d-0dd990ea72a9-nwYmf7a
14913
12417
Avoid multiple page redirects — Potential savings of 490 ms
Redirects can cause additional delays before the page can begin loading. Npd.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://npd.com/
190
https://www.npd.com/
230
https://www.npd.com/wps/portal/npd/
70
https://www.npd.com/wps/portal/npd/us/home/
0

Diagnostics

Avoid enormous network payloads — Total size was 3,068 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.npd.com/wps/wcm/connect/npd/06b95540-8d27-4f97-a597-83ea232950ed/Beauty-PrestigeBeautyReport-01.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-06b95540-8d27-4f97-a597-83ea232950ed-nuRGdPZ
453136
https://www.npd.com/wps/wcm/connect/npd/3a9411a2-7a19-42f6-8c9f-78e0f7564f0e/Calibri-Light.woff2?MOD=AJPERES
276506
https://www.npd.com/wps/wcm/connect/npd/b4d7a8c8-6449-4e21-8874-f96228370761/Calibri-Bold.woff2?MOD=AJPERES
268650
https://www.npd.com/wps/wcm/connect/npd/e1bc34b8-3ed1-449f-b8c7-dedcc7943f5d/npd-product.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-e1bc34b8-3ed1-449f-b8c7-dedcc7943f5d-nwYmf7a
216830
https://s7.addthis.com/js/300/addthis_widget.js
116865
https://fast.wistia.com/static/embed_shepherd-v1.js
109111
https://fast.wistia.com/static/embed_shepherd-v1.js
109111
https://www.npd.com/wps/wcm/connect/npd/b83a7c67-372e-40de-a75f-6419dd821e44/Calibri.woff2?MOD=AJPERES
106946
https://go.pardot.com/js/piUtils.js?ver=2020-10-19
101542
https://www.npd.com/wps/wcm/connect/npd/bcf92e29-0a48-45be-b0aa-fcc779f08860/bearded-technician-glasses-laptop-computer.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-bcf92e29-0a48-45be-b0aa-fcc779f08860-nwYmf7a
98404
Avoid an excessive DOM size — 876 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
876
Maximum DOM Depth
Mitch Canada
20
Maximum Child Elements
body
171
Minimize main-thread work — 2.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1237.741
Other
407.961
Style & Layout
299.556
Script Parsing & Compilation
116.274
Rendering
115.801
Parse HTML & CSS
68.584
Garbage Collection
35.425

Metrics

First Contentful Paint — 2.6 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 3.1 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 4.0 s
The timing of the largest text or image that is painted.
Time to Interactive — 4.6 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 4.6 s
The time taken for the page's main thread to be quiet enough to handle input.
First Meaningful Paint — 3.2 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,580 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Npd.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/portal/ibmPortlets.css
6153
110
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/portal/lwpSupport.css
4252
150
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/banner.css
1396
150
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/content.css
737
150
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/skinLayout.css
2157
150
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/footer.css
946
150
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/general.css
1217
70
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/images.css
920
70
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23526
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1133
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1029
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1018
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1757
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1252
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1360
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2518
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2005
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https://use.fontawesome.com/releases/v5.7.2/css/all.css
13926
350
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7869
270

Diagnostics

Serve static assets with an efficient cache policy — 51 resources found
Npd.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
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https://fast.wistia.com/static/embed_shepherd-v1.js
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https://fast.wistia.com/static/embed_shepherd-v1.js
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https://assets.adobedtm.com/175f7caa2b90/90521deae960/launch-fa3852b19c88.min.js
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https://sc.lfeeder.com/lftracker_v1_kn9Eq4Rrxxr4RlvP.js
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https://www.google-analytics.com/analytics.js
7200000
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https://z.moatads.com/addthismoatframe568911941483/moatframe.js
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https://optanon.blob.core.windows.net/consent/801913b0-159f-4d9c-9816-dd22a246f403.js
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https://snap.licdn.com/li.lms-analytics/insight.min.js
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https://www.rumiview.com/ppms.js
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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.npd.com/wps/wcm/connect/npd/b83a7c67-372e-40de-a75f-6419dd821e44/Calibri.woff2?MOD=AJPERES
146.59000001848
https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/fonts/fontawesome-webfont.woff2?v=4.7.0
25.343999965116
https://www.npd.com/wps/wcm/connect/npd/b4d7a8c8-6449-4e21-8874-f96228370761/Calibri-Bold.woff2?MOD=AJPERES
141.47499995306
https://use.fontawesome.com/releases/v5.7.2/webfonts/fa-solid-900.woff2
19.105999963358
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189.46000002325
https://use.fontawesome.com/releases/v5.7.2/webfonts/fa-brands-400.woff2
17.171000014059
https://fonts.gstatic.com/s/sourcesanspro/v14/6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdu3cOWxw.woff2
3.794000018388
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3.578000003472
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
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77

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of npd.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Npd.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
HOW WE HELP

Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements
iframe
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Now in Retail
Insights across more than 20 industries, powered by NPD data and expertise
Best-in-class Data
"Our industry is a competitive, multi-faceted industry. NPD's CREST® data provi…
Some elements have a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
Failing Elements
Close
Accept Cookies
Cookie Settings

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements
Products Industries News Careers About Worldwide Login Contact Us

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements
meta

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that npd.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.1.1
jQuery
1.11.2
WebFont Loader
Hammer.js
2.0.4
core-js
core-js-global@3.4.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/js/bootstrap.min.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/js/bootstrap.min.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://npd.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 7 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
3
Medium
SHOW DETAILS
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SHOW DETAILS
Failed to execute 'postMessage' on 'DOMWindow': The target origin provided ('https://go.pardot.com') does not match the recipient window's origin ('https://www.npd.com').
SHOW DETAILS
WebSocket connection to 'wss://ws12.hotjar.com/api/v2/client/ws' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
64

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for npd.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of npd.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
45

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of npd.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of npd.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 53
Performance 8
Accessibility 74
Best Practices 67
SEO 66
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.npd.com/wps/portal/npd/us/home/
Updated: 22nd March, 2021

3.05 seconds
First Contentful Paint (FCP)
24%
54%
22%

0.02 seconds
First Input Delay (FID)
93%
5%
2%

Simulate loading on mobile
8

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for npd.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.094
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Defer offscreen images — Potential savings of 442 KiB
Time to Interactive can be slowed down by resources on the page. Npd.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.npd.com/wps/wcm/connect/npd/06b95540-8d27-4f97-a597-83ea232950ed/Beauty-PrestigeBeautyReport-01.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-06b95540-8d27-4f97-a597-83ea232950ed-nuRGdPZ
452762
452762
Enable text compression — Potential savings of 66 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://optanon.blob.core.windows.net/consent/801913b0-159f-4d9c-9816-dd22a246f403.js
92824
67514
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 150 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.npd.com/wps/portal/npd/us/home/
145.568
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Npd.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 23 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.rumiview.com/containers/db979efe-15f8-4dc9-a624-51e4cb90a256.js
7869
https://a.opmnstr.com/app/js/api.min.js
7721
https://optanon.blob.core.windows.net/consent/801913b0-159f-4d9c-9816-dd22a246f403.js
7232
https://fast.wistia.com/static/embed_shepherd-v1.js
254
https://assets.adobedtm.com/175f7caa2b90/90521deae960/launch-fa3852b19c88.min.js
66
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
58
https://s7.addthis.com/js/300/addthis_widget.js
54
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoid chaining critical requests — 48 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Npd.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 3 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
addthis.render_toolbox
Mark
1666.237
addthis.render_layers_thankyou
Mark
2271.955
addthis.render_layers_sharedock
Mark
2294.675
Keep request counts low and transfer sizes small — 135 requests • 3,067 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
135
3141080
Script
55
1092534
Image
18
960087
Font
9
918941
Stylesheet
30
109465
Document
7
31343
Other
16
28710
Media
0
0
Third-party
70
1307023
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
NOW IN RETAIL Data-driven Insights for Forward-looking Businesses Explore the …
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Cookie Notice This Website uses first and third party cookies to better unders…
0.047130037030146
Data-driven Insights for Forward-looking Businesses
0.022192645030273
Data-driven Insights for Forward-looking Businesses
0.012114520030273
Explore the latest data, news, and commentary on COVID-19’s impact on retail—no…
0.0071801759867546
Get the Latest
0.0031116211313415
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.rumiview.com/containers/db979efe-15f8-4dc9-a624-51e4cb90a256.js
13636
314
https://www.googleoptimize.com/optimize.js?id=GTM-NW4THL6
7123
265
https://fast.wistia.com/static/embed_shepherd-v1.js
13182
238
https://s7.addthis.com/js/300/addthis_widget.js
12210
194
https://fast.wistia.com/static/embed_shepherd-v1.js
16962
192
https://www.googletagmanager.com/gtag/js?id=DC-9001758
10612
164
https://www.rumiview.com/ppms.js
14649
161
https://script.hotjar.com/modules.80e35cdf321570eb5b34.js
13420
154
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/main_layer.js
11340
151
https://go.pardot.com/js/piUtils.js?ver=2020-10-19
6780
148
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
22075
125
https://www.npd.com/wps/wcm/connect/npd/085fe72c-4963-46f5-b035-3e3803990114/iframeResizer.min.js?MOD=AJPERES&CONVERT_TO=url&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-085fe72c-4963-46f5-b035-3e3803990114-ngRPgVN
19950
117
https://script.hotjar.com/modules.80e35cdf321570eb5b34.js
10448
108
https://twin-iq.kickfire.com/twin.js?12651
11556
100
https://a.opmnstr.com/app/js/api.min.js
5250
97
https://optanon.blob.core.windows.net/consent/801913b0-159f-4d9c-9816-dd22a246f403.js
3973
87
Unattributable
2194
80
https://www.npd.com/wps/portal/npd/us/home/
2700
79
https://assets.adobedtm.com/175f7caa2b90/90521deae960/launch-fa3852b19c88.min.js
3523
75
Unattributable
2274
75
Avoid non-composited animations — 1 animated element found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element
a

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://npd.com/
http/1.1
0
57.543999981135
155
0
301
https://www.npd.com/
http/1.1
58.116999920458
217.58099971339
390
0
301
text/html
https://www.npd.com/wps/portal/npd/
http/1.1
218.18999992684
419.05999975279
383
0
301
text/html
https://www.npd.com/wps/portal/npd/us/home/
http/1.1
419.54699996859
564.11899998784
23845
108776
200
text/html
Document
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/portal/ibmPortlets.css
http/1.1
583.69300002232
921.58199986443
6153
33248
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/portal/lwpSupport.css
http/1.1
583.94099958241
915.73299979791
4252
17880
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/banner.css
http/1.1
584.10399965942
757.99999991432
1396
1572
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/content.css
http/1.1
584.41599970683
759.22399992123
737
35
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/skinLayout.css
http/1.1
584.68299964443
752.76699988171
2157
4739
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/footer.css
http/1.1
584.90499993786
911.30199981853
946
416
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/general.css
http/1.1
585.30899975449
757.05899996683
1217
1121
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/images.css
http/1.1
585.51099989563
755.45099982992
920
513
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/navigation.css
http/1.1
585.72599990293
755.10900001973
3249
9837
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/npd/Catamaran.css
http/1.1
585.88499994949
748.4089997597
1586
8095
200
text/css
Stylesheet
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/utility.css
http/1.1
586.14399982616
665.92699987814
902
346
200
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Stylesheet
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https://t.co/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=o4e4w&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tw_document_href=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F
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1371.6739998199
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image/gif
Image
https://www.google-analytics.com/analytics.js
h2
1380.3789997473
1384.9469996057
19610
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text/javascript
Script
https://okt.to/ping?uri=%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&aid=001q2bdd8gj95a8&ts=1616419097219
h2
1384.6099996008
1434.9030000158
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text/javascript
Script
https://api.omappapi.com/v2/embed/62469?d=npd.com
h2
1429.3239996769
1446.7459996231
5525
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application/json
XHR
https://twin-iq.kickfire.com/twin.js?12651
http/1.1
1471.6989998706
2095.1669998467
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423
200
text/javascript
Script
https://vars.hotjar.com/box-469cf41adb11dc78be68c1ae7f9457a4.html
h2
1518.7329999171
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Document
https://a.omappapi.com/app/js/webfont/1.5.18/webfont.js
h2
1526.9909999333
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Script
https://a.omappapi.com/campaign-templates/entice/popup/entice.jpg
h2
1555.0130000338
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image/webp
Image
https://www.google-analytics.com/j/collect?v=1&_v=j88&a=402847103&t=pageview&_s=1&dl=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&ul=en-us&de=UTF-8&dt=NPD%20Group%20-%20Market%20Research%20%7C%20Consumer%20Trends&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=YEBAAEABAAAAAC~&jid=498289640&gjid=45802254&cid=1448902132.1616419097&tid=UA-3176701-1&_gid=1898534726.1616419097&_r=1&gtm=2wg3a0T453L8&z=1220169503
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XHR
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XHR
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=14893&time=1616419097506&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F
http/1.1
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h2
1701.7569998279
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image/gif
Image
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j88&tid=UA-3176701-1&cid=1448902132.1616419097&jid=498289640&_u=YEBAAEAAAAAAAC~&z=985862038
h2
1715.5959997326
1725.7459997199
678
42
200
image/gif
Image
https://www.npd.com/wps/wcm/connect/npd/5d179e69-f415-446a-b3f8-dbde8b6f6044/iframeResizer.contentWindow.min.js?MOD=AJPERES
http/1.1
1717.8980000317
1932.2819998488
5543
13541
200
application/javascript
Script
https://go.pardot.com/js/piUtils.js?ver=2020-10-19
http/1.1
1718.5449996032
1874.4689999148
101542
349574
200
application/javascript
Script
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=14893&time=1616419097506&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&cookiesTest=true
http/1.1
1719.8679996654
1848.1809999794
1003
0
302
https://in.hotjar.com/api/v2/client/sites/681100/visit-data?sv=6
h2
1734.848999884
1841.5059996769
374
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200
application/json
XHR
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D14893%26time%3D1616419097506%26url%3Dhttps%253A%252F%252Fwww.npd.com%252Fwps%252Fportal%252Fnpd%252Fus%252Fhome%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue
http/1.1
1848.3889997005
1968.9070000313
2310
0
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https://ws14.hotjar.com/api/v2/sites/681100/recordings/content
http/1.1
1933.5139999166
3220.2009996399
394
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200
application/json
XHR
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=14893&time=1616419097506&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&cookiesTest=true&liSync=true
http/1.1
1969.2099997774
2025.4029999487
556
0
302
https://static.oktopost.com/oktrk.js
http/1.1
1977.5159996934
2060.1569996215
3982
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200
application/javascript
Script
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=842af04b-7955-42e7-b29c-80ac82b56c28
http/1.1
2025.765999686
2121.1839998141
832
0
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https://fonts.googleapis.com/css?family=Source+Sans+Pro:700,500,800,600,400
h2
2061.8829997256
2073.0209997855
1430
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200
text/css
Stylesheet
https://fonts.gstatic.com/s/sourcesanspro/v14/6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdu3cOWxw.woff2
h2
2102.308999747
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13540
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font/woff2
Font
https://fonts.gstatic.com/s/sourcesanspro/v14/6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7lujVj9w.woff2
h2
2102.5829999708
2105.8669998311
13887
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font/woff2
Font
https://fonts.gstatic.com/s/sourcesanspro/v14/6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdu3cOWxw.woff2
h2
2103.06199966
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13671
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font/woff2
Font
https://okt.to/ping?uri=%2Fl%2F16782%2F2019-06-04%2F3n4k2n&aid=001q2bdd8gj95a8&ts=1616419097944
h2
2109.5209997147
2179.1049996391
341
0
200
text/javascript
Script
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=842af04b-7955-42e7-b29c-80ac82b56c28&_expected_cookie=4cf82bbccbdfa62e846c2125cc033cc7
h2
2121.4899998158
2184.2269999906
708
43
200
image/gif
Image
https://twin-iq.kickfire.com/twin.php?TWIQ=12651&kftwiqpg=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&Hst=www.npd.com&r=0.049152768499132415
http/1.1
2122.8349995799
2747.6200000383
403
95
200
image/png
Image
https://www.rumiview.com/containers/db979efe-15f8-4dc9-a624-51e4cb90a256.js
http/1.1
2129.1789999232
2384.9499998614
59785
215664
200
application/javascript
Script
https://9001758.fls.doubleclick.net/activityi;src=9001758;type=homep0;cat=httpw0;ord=142783302961;gtm=2od3a0;auiddc=197020388.1616419097;~oref=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F?
h2
2145.7989998162
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text/html
Document
https://adservice.google.com/ddm/fls/i/src=9001758;type=homep0;cat=httpw0;ord=142783302961;gtm=2od3a0;auiddc=197020388.1616419097;~oref=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F
h2
2170.1309997588
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194
200
text/html
Document
https://pi.pardot.com/pd.js
http/1.1
2193.3430000208
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2295
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200
application/javascript
Script
https://api-public.addthis.com/url/shares.json?url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&callback=_ate.cbs.rcb_ebrp0
h2
2313.5929997079
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200
application/json
Script
https://api-public.addthis.com/url/shares.json?url=http%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&callback=_ate.cbs.rcb_2bwf0
h2
2314.4119996578
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462
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200
application/json
Script
https://pi.pardot.com/analytics?ver=3&pi_form=true&visitor_id=351617771&visitor_id_sign=2100d013418b1fb1f9dac8ab1756b4bc4bd0c18cb7ad513bee071cee7877dc35c3218f9de373a2478a7531f9af079acb73055e59&pi_opt_in=&campaign_id=6011&account_id=17782&title=&url=https%3A%2F%2Fgo.pardot.com%2Fl%2F16782%2F2019-06-04%2F3n4k2n&referrer=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F
http/1.1
2332.496999763
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2810
4294
200
text/javascript
Script
https://www.rumiview.com/ppms.js
http/1.1
2470.2669996768
2651.1009996757
22641
66210
200
application/javascript
Script
https://info.npd.com/analytics?conly=true&pi_form=true&visitor_id=351617771&visitor_id_sign=2100d013418b1fb1f9dac8ab1756b4bc4bd0c18cb7ad513bee071cee7877dc35c3218f9de373a2478a7531f9af079acb73055e59&pi_opt_in=&campaign_id=6011&account_id=17782&title=&url=https%3A%2F%2Fgo.pardot.com%2Fl%2F16782%2F2019-06-04%2F3n4k2n&referrer=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F
http/1.1
2568.826999981
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1093
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200
text/javascript
Script
https://fast.wistia.com/static/embed_shepherd-v1.js
h2
2569.8059997521
2608.4539997391
109123
597847
200
application/javascript
Script
https://www.rumiview.com/ppms.php?action_name=NPD%20Group%20-%20Market%20Research%20%7C%20Consumer%20Trends&idsite=db979efe-15f8-4dc9-a624-51e4cb90a256&rec=1&r=390592&h=6&m=18&s=18&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&_id=bc13f91c9fffae9b&_idts=1616419099&_idvc=1&_idn=0&_viewts=1616419099&send_image=1&cookie=1&res=360x640&gt_ms=145&pv_id=eHSzIZ
http/1.1
2715.7939998433
2903.0399997719
168
43
200
image/gif
Image
https://pi.pardot.com/pd.js
http/1.1
2909.1609995812
2977.9179999605
2295
5186
200
application/javascript
Script
https://analytics.twitter.com/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=o4e4w&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tpx_cb=twttr.conversion.loadPixels&tw_document_href=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F
h2
2910.6179997325
2954.509999603
959
31
200
application/javascript
Script
data
2928.2639999874
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0
1443
200
image/svg+xml
Image
https://pi.pardot.com/analytics?ver=3&visitor_id=&visitor_id_sign=&pi_opt_in=&campaign_id=4541&account_id=17782&title=NPD%20Group%20-%20Market%20Research%20%7C%20Consumer%20Trends&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&referrer=
http/1.1
3010.7439998537
3211.3369996659
3025
4294
200
text/javascript
Script
https://info.npd.com/analytics?conly=true&visitor_id=351617771&visitor_id_sign=2100d013418b1fb1f9dac8ab1756b4bc4bd0c18cb7ad513bee071cee7877dc35c3218f9de373a2478a7531f9af079acb73055e59&pi_opt_in=&campaign_id=4541&account_id=17782&title=NPD%20Group%20-%20Market%20Research%20%7C%20Consumer%20Trends&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&referrer=
http/1.1
3216.5869995952
3379.7499998473
1051
52
200
text/javascript
Script
https://fast.wistia.com/static/embed_shepherd-v1.js
h2
3217.1379998326
3239.9169998243
109123
597847
200
application/javascript
Script
https://www.rumiview.com/ppms.php?ping=1&idsite=db979efe-15f8-4dc9-a624-51e4cb90a256&rec=1&r=255555&h=6&m=18&s=18&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&_id=bc13f91c9fffae9b&_idts=1616419099&_idvc=1&_idn=0&_viewts=1616419099&send_image=1&cookie=1&res=360x640&gt_ms=145&pv_id=eHSzIZ
http/1.1
3517.0509996824
3727.1559997462
168
43
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
593.675
9.128
608.521
18.152
982.717
6.86
1023.042
5.778
1079.314
37.639
1116.968
21.832
1139.556
66.261
1206.201
5.508
1214.97
18.81
1234.206
21.763
1260.846
20.882
1290.303
5.143
1297.238
39.332
1336.642
58.496
1397.772
9.023
1410.162
10.948
1423.208
7.194
1430.716
24.324
1456.511
40.977
1498.451
6.215
1506.209
16.279
1522.76
5.964
1529.784
9.304
1546.221
35.845
1586.814
5.714
1592.625
27.067
1625.433
6.096
1631.58
14.225
1647.396
21.739
1669.152
7.501
1684.435
6.884
1706.83
11.299
1720.239
7.136
1727.528
11.984
1754.4
96.968
1852.867
19.967
1876.066
10.651
1890.298
38.511
1929.128
18.806
1947.974
31.206
1981.221
9.439
2002.979
36.927
2040.237
10.95
2051.818
5.069
2056.902
5.544
2079.006
5.4
2089.716
28.019
2118.771
13.124
2147.533
24.893
2184.058
6.567
2207.352
8.519
2221.144
6.178
2283.616
8.579
2294.748
23.811
2318.576
24.439
2423.334
78.615
2578.998
6.407
2639.649
9.419
2660.145
59.506
2724.335
17.214
2742.424
7.145
2930.22
80.543
3016.485
7.49
3052.958
5.695
3078.998
7.256
3246.465
9.553
3289.21
48.027
3499.86
12.544
3578.994
5.3
3835.039
8.128
4079.005
6.517
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 137 KiB
Images can slow down the page's load time. Npd.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.npd.com/wps/wcm/connect/npd/bcf92e29-0a48-45be-b0aa-fcc779f08860/bearded-technician-glasses-laptop-computer.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-bcf92e29-0a48-45be-b0aa-fcc779f08860-nwYmf7a
98031
66008
https://www.npd.com/wps/wcm/connect/npd/d5a38bd4-176a-4cdb-b311-33455aee7fc8/drone.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-d5a38bd4-176a-4cdb-b311-33455aee7fc8-nwYmf7a
55470
37350
https://www.npd.com/wps/wcm/connect/npd/829a5104-023a-45e9-91de-cb5ecc2d8cda/FebFeature21-Main-homepage.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-829a5104-023a-45e9-91de-cb5ecc2d8cda-nwYmf7a
52964
32677
https://www.npd.com/wps/wcm/connect/npd/5e78a86f-905c-46ba-a61d-0dd990ea72a9/Screenshot+2020-07-30+19.49.00.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-5e78a86f-905c-46ba-a61d-0dd990ea72a9-nwYmf7a
14913
4474
Minify CSS — Potential savings of 8 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Npd.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/css/bootstrap.css
23526
4302
https://www.npd.com/wps/wcm/connect/npd/npd_common/npd/General/WebContent/css/baseSimple85-rwd.css?subtype=css
15669
3484
Minify JavaScript — Potential savings of 13 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Npd.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://fast.wistia.com/static/embed_shepherd-v1.js
109123
12809
Remove unused CSS — Potential savings of 50 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Npd.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/css/bootstrap.css
23526
22484
https://www.npd.com/wps/wcm/connect/npd/npd_common/npd/General/WebContent/css/baseSimple85-rwd.css?subtype=css
15669
15260
https://use.fontawesome.com/releases/v5.7.2/css/all.css
13926
13766
Efficiently encode images — Potential savings of 7 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.npd.com/wps/wcm/connect/npd/b4dbb007-4e02-4e47-9e86-1ef451ddd8ff/homepage-banner-march-21-mobile.jpg?MOD=AJPERES&amp;CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-b4dbb007-4e02-4e47-9e86-1ef451ddd8ff-nwYmf7a
35160
7340

Diagnostics

Avoid enormous network payloads — Total size was 3,067 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.npd.com/wps/wcm/connect/npd/06b95540-8d27-4f97-a597-83ea232950ed/Beauty-PrestigeBeautyReport-01.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-06b95540-8d27-4f97-a597-83ea232950ed-nuRGdPZ
453136
https://www.npd.com/wps/wcm/connect/npd/3a9411a2-7a19-42f6-8c9f-78e0f7564f0e/Calibri-Light.woff2?MOD=AJPERES
276506
https://www.npd.com/wps/wcm/connect/npd/b4d7a8c8-6449-4e21-8874-f96228370761/Calibri-Bold.woff2?MOD=AJPERES
268650
https://www.npd.com/wps/wcm/connect/npd/e1bc34b8-3ed1-449f-b8c7-dedcc7943f5d/npd-product.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-e1bc34b8-3ed1-449f-b8c7-dedcc7943f5d-nwYmf7a
216830
https://s7.addthis.com/js/300/addthis_widget.js
116865
https://fast.wistia.com/static/embed_shepherd-v1.js
109123
https://fast.wistia.com/static/embed_shepherd-v1.js
109123
https://www.npd.com/wps/wcm/connect/npd/b83a7c67-372e-40de-a75f-6419dd821e44/Calibri.woff2?MOD=AJPERES
106946
https://go.pardot.com/js/piUtils.js?ver=2020-10-19
101542
https://www.npd.com/wps/wcm/connect/npd/bcf92e29-0a48-45be-b0aa-fcc779f08860/bearded-technician-glasses-laptop-computer.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-bcf92e29-0a48-45be-b0aa-fcc779f08860-nwYmf7a
98381
Avoid an excessive DOM size — 836 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
836
Maximum DOM Depth
Mitch Canada
20
Maximum Child Elements
body
170

Metrics

First Contentful Paint — 8.1 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 11.2 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 14.8 s
The timing of the largest text or image that is painted.
Time to Interactive — 21.2 s
The time taken for the page to become fully interactive.
Total Blocking Time — 1,430 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 18.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 310 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 8.1 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 110 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive npd.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 16680 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 4,500 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Npd.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/portal/ibmPortlets.css
6153
480
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/portal/lwpSupport.css
4252
630
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/banner.css
1396
480
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/content.css
737
480
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/skinLayout.css
2157
480
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/footer.css
946
480
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/general.css
1217
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/images.css
920
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/navigation.css
3249
330
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/npd/Catamaran.css
1586
330
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/utility.css
902
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/css/bootstrap.css
23526
1380
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/contextmenuCommon.css
1845
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/contextmenu.css
1058
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/default/contextmenuPerformance.css
1133
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/draftribbon/css/draftRibbonPhone.css
732
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/modules/st_notice/head/notice.css
1018
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/modules/st_layoutGrid/head/layout-grid.css
1757
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/modules/st_search/head/searchbox.css
1252
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/pagebuilder/css/statusbar.css
1360
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/css/bootstrap-overrides.css
2518
180
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/samples/oob_samples.css
2005
180
https://use.fontawesome.com/releases/v5.7.2/css/all.css
13926
1380
https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css
7869
1080
Remove unused JavaScript — Potential savings of 369 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://go.pardot.com/js/piUtils.js?ver=2020-10-19
101542
85408
https://fast.wistia.com/static/embed_shepherd-v1.js
109123
65479
https://s7.addthis.com/js/300/addthis_widget.js
116865
58563
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
78023
34758
https://a.opmnstr.com/app/js/api.min.js
57935
31023
https://script.hotjar.com/modules.80e35cdf321570eb5b34.js
59221
29495
https://www.rumiview.com/containers/db979efe-15f8-4dc9-a624-51e4cb90a256.js
59785
28396
https://www.googleoptimize.com/optimize.js?id=GTM-NW4THL6
34762
23735
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/js/jquery-1.11.2.min.js
34031
20495
Serve images in next-gen formats — Potential savings of 354 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.npd.com/wps/wcm/connect/npd/06b95540-8d27-4f97-a597-83ea232950ed/Beauty-PrestigeBeautyReport-01.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-06b95540-8d27-4f97-a597-83ea232950ed-nuRGdPZ
452762
296036
https://www.npd.com/wps/wcm/connect/npd/b4dbb007-4e02-4e47-9e86-1ef451ddd8ff/homepage-banner-march-21-mobile.jpg?MOD=AJPERES&amp;CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-b4dbb007-4e02-4e47-9e86-1ef451ddd8ff-nwYmf7a
35160
27364
https://www.npd.com/wps/wcm/connect/npd/829a5104-023a-45e9-91de-cb5ecc2d8cda/FebFeature21-Main-homepage.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-829a5104-023a-45e9-91de-cb5ecc2d8cda-nwYmf7a
52964
26180
https://www.npd.com/wps/wcm/connect/npd/5e78a86f-905c-46ba-a61d-0dd990ea72a9/Screenshot+2020-07-30+19.49.00.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-5e78a86f-905c-46ba-a61d-0dd990ea72a9-nwYmf7a
14913
12417
Avoid multiple page redirects — Potential savings of 1,590 ms
Redirects can cause additional delays before the page can begin loading. Npd.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://npd.com/
630
https://www.npd.com/
780
https://www.npd.com/wps/portal/npd/
180
https://www.npd.com/wps/portal/npd/us/home/
0

Diagnostics

Serve static assets with an efficient cache policy — 54 resources found
Npd.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://optanon.blob.core.windows.net/skins/6.8.0/default_flat_bottom_two_button_white/v2/css/optanon.css
0
6220
https://static.oktopost.com/oktrk.js
0
3982
https://static.oktopost.com/oktrk.js
0
3944
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=842af04b-7955-42e7-b29c-80ac82b56c28&_expected_cookie=4cf82bbccbdfa62e846c2125cc033cc7
0
708
https://twin-iq.kickfire.com/twin.js?12651
0
595
https://twin-iq.kickfire.com/twin.php?TWIQ=12651&kftwiqpg=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&Hst=www.npd.com&r=0.049152768499132415
0
403
https://tr.lfeeder.com/?sid=kn9Eq4Rrxxr4RlvP&data=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
0
375
https://okt.to/ping?uri=%2Fl%2F16782%2F2019-06-04%2F3n4k2n&aid=001q2bdd8gj95a8&ts=1616419097944
0
341
https://okt.to/ping?uri=%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&aid=001q2bdd8gj95a8&ts=1616419097219
0
341
https://www.rumiview.com/ppms.php?action_name=NPD%20Group%20-%20Market%20Research%20%7C%20Consumer%20Trends&idsite=db979efe-15f8-4dc9-a624-51e4cb90a256&rec=1&r=390592&h=6&m=18&s=18&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&_id=bc13f91c9fffae9b&_idts=1616419099&_idvc=1&_idn=0&_viewts=1616419099&send_image=1&cookie=1&res=360x640&gt_ms=145&pv_id=eHSzIZ
0
168
https://www.rumiview.com/ppms.php?ping=1&idsite=db979efe-15f8-4dc9-a624-51e4cb90a256&rec=1&r=255555&h=6&m=18&s=18&url=https%3A%2F%2Fwww.npd.com%2Fwps%2Fportal%2Fnpd%2Fus%2Fhome%2F&_id=bc13f91c9fffae9b&_idts=1616419099&_idvc=1&_idn=0&_viewts=1616419099&send_image=1&cookie=1&res=360x640&gt_ms=145&pv_id=eHSzIZ
0
168
https://v1.addthisedge.com/live/boost/npdgroupmarketresearch/_ate.track.config_resp
57000
932
https://static.hotjar.com/c/hotjar-681100.js?sv=6
60000
2322
https://www.npd.com/wps/wcm/connect/npd/06b95540-8d27-4f97-a597-83ea232950ed/Beauty-PrestigeBeautyReport-01.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-06b95540-8d27-4f97-a597-83ea232950ed-nuRGdPZ
600000
453136
https://www.npd.com/wps/wcm/connect/npd/3a9411a2-7a19-42f6-8c9f-78e0f7564f0e/Calibri-Light.woff2?MOD=AJPERES
600000
276506
https://www.npd.com/wps/wcm/connect/npd/b4d7a8c8-6449-4e21-8874-f96228370761/Calibri-Bold.woff2?MOD=AJPERES
600000
268650
https://www.npd.com/wps/wcm/connect/npd/e1bc34b8-3ed1-449f-b8c7-dedcc7943f5d/npd-product.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-e1bc34b8-3ed1-449f-b8c7-dedcc7943f5d-nwYmf7a
600000
216830
https://s7.addthis.com/js/300/addthis_widget.js
600000
116865
https://www.npd.com/wps/wcm/connect/npd/b83a7c67-372e-40de-a75f-6419dd821e44/Calibri.woff2?MOD=AJPERES
600000
106946
https://www.npd.com/wps/wcm/connect/npd/bcf92e29-0a48-45be-b0aa-fcc779f08860/bearded-technician-glasses-laptop-computer.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-bcf92e29-0a48-45be-b0aa-fcc779f08860-nwYmf7a
600000
98381
https://www.npd.com/wps/wcm/connect/npd/d5a38bd4-176a-4cdb-b311-33455aee7fc8/drone.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-d5a38bd4-176a-4cdb-b311-33455aee7fc8-nwYmf7a
600000
55843
https://www.npd.com/wps/wcm/connect/npd/829a5104-023a-45e9-91de-cb5ecc2d8cda/FebFeature21-Main-homepage.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-829a5104-023a-45e9-91de-cb5ecc2d8cda-nwYmf7a
600000
53314
https://www.npd.com/wps/wcm/connect/npd/b4dbb007-4e02-4e47-9e86-1ef451ddd8ff/homepage-banner-march-21-mobile.jpg?MOD=AJPERES&amp;CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-b4dbb007-4e02-4e47-9e86-1ef451ddd8ff-nwYmf7a
600000
35510
https://www.npd.com/wps/wcm/connect/npd/5e78a86f-905c-46ba-a61d-0dd990ea72a9/Screenshot+2020-07-30+19.49.00.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-5e78a86f-905c-46ba-a61d-0dd990ea72a9-nwYmf7a
600000
15262
https://www.npd.com/wps/wcm/connect/npd/085fe72c-4963-46f5-b035-3e3803990114/iframeResizer.min.js?MOD=AJPERES&CONVERT_TO=url&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-085fe72c-4963-46f5-b035-3e3803990114-ngRPgVN
600000
5945
https://www.npd.com/wps/wcm/connect/npd/5d179e69-f415-446a-b3f8-dbde8b6f6044/iframeResizer.contentWindow.min.js?MOD=AJPERES
600000
5543
https://www.npd.com/wps/wcm/connect/npd/432f19de-718b-452c-a772-9704f08c1022/usa.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-432f19de-718b-452c-a772-9704f08c1022-m1lUoy9
600000
1895
https://fast.wistia.com/static/embed_shepherd-v1.js
3600000
109123
https://fast.wistia.com/static/embed_shepherd-v1.js
3600000
109123
https://assets.adobedtm.com/175f7caa2b90/90521deae960/launch-fa3852b19c88.min.js
3600000
17438
https://sc.lfeeder.com/lftracker_v1_kn9Eq4Rrxxr4RlvP.js
3600000
7150
https://www.google-analytics.com/analytics.js
7200000
19610
https://z.moatads.com/addthismoatframe568911941483/moatframe.js
8370000
1390
https://optanon.blob.core.windows.net/consent/801913b0-159f-4d9c-9816-dd22a246f403.js
14400000
26038
https://snap.licdn.com/li.lms-analytics/insight.min.js
54083000
2169
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/mashup/ra:collection?themeID=ZJ_G2441182LGRO90A379J0RQ1JP6&locale=en&mime-type=text%2Fjavascript&lm=1562187008000&entry=st_navigation__0.0%3Aconfig_js&entry=wp_simple_contextmenu_js__0.0%3Aconfig_js&entry=st_svg__0.0%3Aconfig_js&entry=st_search__0.0%3Aconfig_js&entry=wp_status_bar__0.0%3Aconfig_js&entry=wp_high_contrast__0.0%3Aconfig_js&entry=wp_skin_region__0.0%3Aconfig_js
86400000
13885
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/selector_layer.js
86400000
7014
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/portal/ibmPortlets.css
86400000
6153
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/core_ext_layer.js
86400000
5753
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/portal/lwpSupport.css
86400000
4252
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/main_layer.js
86400000
3241
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/mashup/ra:collection?themeID=ZJ_G2441182LGRO90A379J0RQ1JP6&locale=en&mime-type=text%2Fjavascript&lm=1615608796806&entry=wp_portal__0.0%3Aconfig_config_static&entry=wcm_config__0.0%3Aconfig_config_static&entry=wcm_inplaceEdit__0.0%3Aconfig_config_static
86400000
3195
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!RdzqZcZKOhfieUZkicUnQA/dav/fs-type1/common-resources/ibm/css/samples/oob_samples.css
86400000
2005
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/logging_layer.js
86400000
1492
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/pagebuilder/css/statusbar.css
86400000
1360
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/draftribbon/css/code/base.css
86400000
1029
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/draftribbon/css/code/small.css
86400000
838
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/draftribbon/css/code/phone.css
86400000
765
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/draftribbon/css/draftRibbonPhone.css
86400000
732
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!5r25S_4IezNCivaU3FsshQ/res//wps/themeModules/modules/ibmc/js/tracing_layer.js
86400000
689
https://www.npd.com/wps/wcm/connect/npd/npd_common/npd/General/WebContent/js/main.js
604800000
24167
https://www.npd.com/wps/wcm/connect/npd/npd_common/npd/General/WebContent/css/baseSimple85-rwd.css?subtype=css
604800000
15669
https://www.npd.com/wps/wcm/connect/npd/npd_common/npd/General/CT-Blank_Content?srv=cmpnt&source=library&cmpntid=b8398fdd-5fc9-4d61-9e56-d3688a0f621f
604800000
451
https://www.rumiview.com/ppms.js
2592000000
22641
Reduce JavaScript execution time — 4.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.npd.com/wps/portal/npd/us/home/
1084.404
32.736
13.172
Unattributable
934.03199999999
6.548
0.616
https://script.hotjar.com/modules.80e35cdf321570eb5b34.js
916.94
836.344
14.98
https://a.opmnstr.com/app/js/api.min.js
780.51200000001
523.33600000001
14.616
https://code.jquery.com/jquery-3.3.1.min.js
629.764
293.176
6.088
https://fast.wistia.com/static/embed_shepherd-v1.js
601.356
408.192
92.796
https://s7.addthis.com/js/300/addthis_widget.js
423.252
344.428
25.524
https://www.rumiview.com/containers/db979efe-15f8-4dc9-a624-51e4cb90a256.js
421.888
392.728
20.36
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
413.948
256.568
19.864
https://assets.adobedtm.com/175f7caa2b90/90521deae960/launch-fa3852b19c88.min.js
231.664
212.516
12.108
https://go.pardot.com/js/piUtils.js?ver=2020-10-19
156.836
112.068
23.772
https://www.google-analytics.com/analytics.js
133.028
93.54
24.972
https://www.googletagmanager.com/gtag/js?id=DC-9001758
106.336
93.62
9.8
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/js/jquery-1.11.2.min.js
103.22
83.016
6.836
https://go.pardot.com/l/16782/2019-06-04/3n4k2n
84.412
26.06
6.916
https://www.rumiview.com/ppms.js
78.292
66.56
6.372
https://www.googleoptimize.com/optimize.js?id=GTM-NW4THL6
76.38
65.272
9.704
https://vars.hotjar.com/box-469cf41adb11dc78be68c1ae7f9457a4.html
75.664
17.048
6.116
https://optanon.blob.core.windows.net/consent/801913b0-159f-4d9c-9816-dd22a246f403.js
73.272
65.356
6.952
https://www.googletagmanager.com/gtm.js?id=GTM-T453L8
60.892
51.356
7.076
https://sc.lfeeder.com/lftracker_v1_kn9Eq4Rrxxr4RlvP.js
52.856
45.996
5.496
Minimize main-thread work — 8.0 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
4351.292
Other
1467.604
Style & Layout
1046.572
Script Parsing & Compilation
424.688
Rendering
301.988
Parse HTML & CSS
276.02
Garbage Collection
131.016
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.npd.com/wps/wcm/connect/npd/b83a7c67-372e-40de-a75f-6419dd821e44/Calibri.woff2?MOD=AJPERES
146.96000004187
https://use.fontawesome.com/releases/v5.7.2/webfonts/fa-solid-900.woff2
17.033999785781
https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/fonts/fontawesome-webfont.woff2?v=4.7.0
28.545999899507
https://www.npd.com/wps/wcm/connect/npd/b4d7a8c8-6449-4e21-8874-f96228370761/Calibri-Bold.woff2?MOD=AJPERES
184.79499965906
https://www.npd.com/wps/wcm/connect/npd/3a9411a2-7a19-42f6-8c9f-78e0f7564f0e/Calibri-Light.woff2?MOD=AJPERES
238.30300010741
https://use.fontawesome.com/releases/v5.7.2/webfonts/fa-brands-400.woff2
15.697000082582
https://fonts.gstatic.com/s/sourcesanspro/v14/6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdu3cOWxw.woff2
3.1500002369285
https://fonts.gstatic.com/s/sourcesanspro/v14/6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7lujVj9w.woff2
3.2839998602867
https://fonts.gstatic.com/s/sourcesanspro/v14/6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdu3cOWxw.woff2
3.6670002155006
Reduce the impact of third-party code — Third-party code blocked the main thread for 1,070 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
63677
426.64
SHOW DETAILS
218246
167.844
SHOW DETAILS
199016
149.576
SHOW DETAILS
57935
98.18
SHOW DETAILS
30740
91.732
SHOW DETAILS
116010
48.724
SHOW DETAILS
73321
41.176
SHOW DETAILS
20225
24.232
SHOW DETAILS
17438
15.284
SHOW DETAILS
32258
5.88
SHOW DETAILS
161318
0
SHOW DETAILS
86218
0
SHOW DETAILS
42528
0
SHOW DETAILS
4479
0
SHOW DETAILS
3439
0
SHOW DETAILS
2777
0
SHOW DETAILS
1540
0
SHOW DETAILS
1390
0
SHOW DETAILS
678
0
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://www.npd.com/wps/wcm/connect/npd/5e78a86f-905c-46ba-a61d-0dd990ea72a9/Screenshot+2020-07-30+19.49.00.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-5e78a86f-905c-46ba-a61d-0dd990ea72a9-nwYmf7a
img
https://www.npd.com/wps/wcm/connect/npd/432f19de-718b-452c-a772-9704f08c1022/usa.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_520I1882LOEKB0A9ALRD9K0000-432f19de-718b-452c-a772-9704f08c1022-m1lUoy9
img
https://www.npd.com/wps/contenthandler/npd/!ut/p/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/css/npd/images/logo.svg
img
74

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of npd.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Npd.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
button
`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements
iframe
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
HOW WE HELP

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
NOW IN RETAIL
INSIGHTS ACROSS MORE THAN 20 INDUSTRIES, POWERED BY NPD DATA AND EXPERTISE
BEST-IN-CLASS DATA
"Our industry is a competitive, multi-faceted industry. NPD's CREST® data provi…
Some elements have a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
Failing Elements
Close
Accept Cookies
Cookie Settings

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements
meta

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that npd.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.1.1
jQuery
1.11.2
WebFont Loader
Hammer.js
2.0.4
core-js
core-js-global@3.4.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/js/bootstrap.min.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/digest!I09QqdexEzXA4cnnhWD_QQ/war/NPDCOMSimpleTheme85Static/themes/NPDCOMSimpleTheme85/bootstrap/v411/js/bootstrap.min.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://npd.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 7 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
3
Medium
SHOW DETAILS
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SHOW DETAILS
Failed to execute 'postMessage' on 'DOMWindow': The target origin provided ('https://go.pardot.com') does not match the recipient window's origin ('https://www.npd.com').
SHOW DETAILS
WebSocket connection to 'wss://ws14.hotjar.com/api/v2/client/ws' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
66

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for npd.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of npd.com on mobile screens.
Document uses legible font sizes — 99.91% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
.stBanner
0.05%
9px
SHOW DETAILS
.at-share-dock .at4-count .at4-share-label
0.04%
10px
SHOW DETAILS
99.91%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 62% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
a
14x16
a
a
14x16
a
a
14x16
a
News
41x19
Products
About Us
70x19
Products
Contact Us
82x19
Industries

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of npd.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of npd.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 209.133.104.243
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
NPD Group
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Network Solutions, LLC 162.159.134.53
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 4.1/5 (3 reviews)
WOT Trustworthiness: 82/100
WOT Child Safety: 88/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: npd.com
Issued By: Thawte RSA CA 2018
Valid From: 30th October, 2020
Valid To: 30th November, 2021
Subject: CN = npd.com
O = The NPD Group Inc.
L = Port Washington
S = US
Hash: d913dacc
Issuer: CN = Thawte RSA CA 2018
OU = www.digicert.com
O = DigiCert Inc
S = US
Version: 2
Serial Number: 11303418485028514305090417269982008806
Serial Number (Hex): 0880F58F02D51A40459239BE3A3A95E6
Valid From: 30th October, 2024
Valid To: 30th November, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:A3:C8:5E:65:54:E5:30:78:C1:05:EA:07:0A:6A:59:CC:B9:FE:DE:5A
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://cdp.thawte.com/ThawteRSACA2018.crl
Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2
Authority Information Access: OCSP - URI:http://status.thawte.com
CA Issuers - URI:http://cacerts.thawte.com/ThawteRSACA2018.crt
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 7D:3E:F2:F8:8F:FF:88:55:68:24:C2:C0:CA:9E:52:89:
79:2B:C5:0E:78:09:7F:2E:6A:97:68:99:7E:22:F0:D7
Timestamp : Oct 30 13:05:19.450 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:2C:7D:31:A0:8E:44:F8:6E:53:B8:EE:36:
EF:8A:B0:F8:E0:12:4A:65:AE:77:6D:7D:D0:15:0A:5F:
C0:9C:AB:19:02:20:0A:7B:35:CB:56:75:01:0A:1B:D2:
4A:3D:E7:E6:36:F3:F7:1F:65:50:4F:A2:61:77:B0:9B:
E4:14:71:B7:A2:75
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 44:94:65:2E:B0:EE:CE:AF:C4:40:07:D8:A8:FE:28:C0:
DA:E6:82:BE:D8:CB:31:B5:3F:D3:33:96:B5:B6:81:A8
Timestamp : Oct 30 13:05:19.357 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:A2:49:89:0E:2F:9B:20:77:DA:31:CC:
2E:18:DA:E8:76:E5:B6:34:22:A5:79:AF:B1:E2:A0:6F:
85:F8:70:68:CC:02:20:1B:DC:53:8C:E6:FA:FB:D4:77:
3B:5C:3B:22:02:9D:9D:15:37:B2:99:A0:30:D4:29:D7:
FA:84:98:E9:6F:B9:34
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:lginetwork.com
DNS:npdgroup.com
DNS:www.npd.com
DNS:www.npdgroup.com
DNS:npd.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 22nd March, 2021
Cache-Control: no-cache, no-store, must-revalidate
Expires: 1st January, 1970
Content-Type: text/html; charset=UTF-8
X-Powered-By: Servlet/3.0
Content-Location: /wps/portal/npd/us/home/!ut/p/z1/hc6xDoIwEAbgZ2FgpSdFUt2aGC0gcahB7GLAIGCgJaXi69vo4qDhtrv_u8shgXIkZDG1dWFaJYvO9mcRXhaEULYjEMMqI0AJ51mUbTE7Bug0B4SN4U9RsPviTRIShYwRPwHgGChLuZ8GB7yxRMzdiJGoO1V-3qWyxKRGQle3Slfae2g7bowZxrULLjzxKJUavKvqf-lGjQbl32joc7gvu2lPHecFMVqhiQ!!/dz/d5/L2dBISEvZ0FBIS9nQSEh/
Pragma: no-cache
Vary: Cookie,User-Agent,Accept-Encoding
Content-Length: 109646
Set-Cookie: *
Content-Language: en

Whois Lookup

Created: 27th January, 1995
Changed: 22nd October, 2020
Expires: 28th January, 2026
Registrar: Network Solutions, LLC
Status: clientTransferProhibited
Nameservers: pdns99.ultradns.biz
pdns99.ultradns.com
pdns99.ultradns.net
pdns99.ultradns.org
Owner Name: PERFECT PRIVACY, LLC
Owner Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Owner Post Code: 32256
Owner City: Jacksonville
Owner State: FL
Owner Country: US
Owner Phone: +1.5707088780
Owner Email: ep5uw3cs2bc@networksolutionsprivateregistration.com
Admin Name: PERFECT PRIVACY, LLC
Admin Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Admin Post Code: 32256
Admin City: Jacksonville
Admin State: FL
Admin Country: US
Admin Phone: +1.5707088780
Admin Email: ep5uw3cs2bc@networksolutionsprivateregistration.com
Tech Name: PERFECT PRIVACY, LLC
Tech Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Tech Post Code: 32256
Tech City: Jacksonville
Tech State: FL
Tech Country: US
Tech Phone: +1.5707088780
Tech Email: j82vw7zm8ke@networksolutionsprivateregistration.com
Full Whois: Domain Name: NPD.COM
Registry Domain ID: 850157_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2020-10-22T15:16:59Z
Creation Date: 1995-01-27T05:00:00Z
Registrar Registration Expiration Date: 2026-01-28T05:00:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Reseller:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: PERFECT PRIVACY, LLC
Registrant Organization:
Registrant Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Registrant City: Jacksonville
Registrant State/Province: FL
Registrant Postal Code: 32256
Registrant Country: US
Registrant Phone: +1.5707088780
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: ep5uw3cs2bc@networksolutionsprivateregistration.com
Registry Admin ID:
Admin Name: PERFECT PRIVACY, LLC
Admin Organization:
Admin Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Admin City: Jacksonville
Admin State/Province: FL
Admin Postal Code: 32256
Admin Country: US
Admin Phone: +1.5707088780
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: ep5uw3cs2bc@networksolutionsprivateregistration.com
Registry Tech ID:
Tech Name: PERFECT PRIVACY, LLC
Tech Organization:
Tech Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Tech City: Jacksonville
Tech State/Province: FL
Tech Postal Code: 32256
Tech Country: US
Tech Phone: +1.5707088780
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: j82vw7zm8ke@networksolutionsprivateregistration.com
Name Server: PDNS99.ULTRADNS.COM
Name Server: PDNS99.ULTRADNS.NET
Name Server: PDNS99.ULTRADNS.ORG
Name Server: PDNS99.ULTRADNS.BIZ
DNSSEC: unsigned
Registrar Abuse Contact Email: abuse@web.com
Registrar Abuse Contact Phone: +1.8003337680
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-03-22T13:17:40Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en


This listing is a Network Solutions Private Registration. Mail
correspondence to this address must be sent via USPS Express Mail(TM) or
USPS Certified Mail(R); all other mail will not be processed. Be sure to
include the registrant's domain name in the address.

The data in Networksolutions.com's WHOIS database is provided to you by
Networksolutions.com for information purposes only, that is, to assist you in
obtaining information about or related to a domain name registration
record. Networksolutions.com makes this information available "as is," and
does not guarantee its accuracy. By submitting a WHOIS query, you
agree that you will use this data only for lawful purposes and that,
under no circumstances will you use this data to: (1) allow, enable,
or otherwise support the transmission of mass unsolicited, commercial
advertising or solicitations via direct mail, electronic mail, or by
telephone; or (2) enable high volume, automated, electronic processes
that apply to Networksolutions.com (or its systems). The compilation,
repackaging, dissemination or other use of this data is expressly
prohibited without the prior written consent of Networksolutions.com.
Networksolutions.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by these terms.

For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en.
View Raw Whois

Nameservers

Name IP Address
pdns99.ultradns.biz 156.154.66.99
pdns99.ultradns.com 156.154.64.99
pdns99.ultradns.net 156.154.65.99
pdns99.ultradns.org 156.154.67.99
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